A letter to investors.
We are not building a meat marketplace. We are building the digital infrastructure of the halal export for all of Central Asia. This is a document on why this market is ours — and why now.
Total Addressable Market — the CIS food market (Russia + KZ + UZ + KG + TJ). Grows 2.4× faster than GDP. Digitised — under 6%.
$3.2B
Kazakhstan as the primary market plus halal export to the UAE, Malaysia and Turkey. 19 million heads of livestock — the third largest figure in the CIS. 80% of farms run without any digital bookkeeping.
Data plus ownership of the animal.
Every order improves the demand forecast. My Farm creates a level of retention that cannot be cloned by price — a user who raised their lamb won't move to a competitor that doesn't have their animal.
>3× LTV / CAC.
Four monetisation layers: order commission · pre-order · ownership (My Farm) · SaaS access for restaurants. Blended margin rises as pre-order and ownership share grow.
Halal is a document,
not a category.
A PDF with a number and a date is attached to every cut before the lot is published. No document — no lot in the catalogue. The same contour we licence as a B2B API.
In 24 months — Series B-ready.
Web MVP, trust
Catalogue, baseline logistics, retention metrics.
Pre-order + AI
Demand forecast, referral programme, My Farm beta.
Public My Farm
P2P, agro-dashboard, public launch of the signature feature.
Fintech + B2B API
Scoring, dynamic pricing, export vector.
Full deck — on request.
Financial model Seed→Series B→Unicorn, unit economics by scenario, cap table and team — sent after a short NDA call.
If this sounds like your thesis —
write to us.
After a short NDA call we send the full deck, financial model and cap-table.