Launching My Farm — what's inside

My Farm is our signature feature. The idea is simple: you pick a real animal at a real farmer's place, follow its growth, and six months later you either take the meat or sell your share on the marketplace.

The technology

We installed simple IoT sensors at partner farms: weight, activity, temperature. The data syncs to the app once an hour. Once a week, the farmer adds a photo and a short video.

Why it works

This isn't loyalty. It's a story. You start one cycle and suddenly you have a name, a farmer, a farm. Not a purchase — a relationship.

How to join the beta

Open sign-up is in the app, under the My Farm section. Free. The first 500 users get a two-month subscription on the house.